What does the resident packaging expert recon? Better or worse?
I do love the new cap!
Apologies to the the non-packaging executive readers ;)
She'd have to be a real big woman!
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I like the cap too, funny how the agency designed a cap that lent to the brand, then made the carton loose its brand identity.
When i first saw this i thought it was totally bland and almost looked like a supermarket own brand. Its unusual for Coke to make such a big marketing cock up.
I have a feeling heads will roll for that one!
ummmm..am I missing something? Does it say “cock” somehwere or something?
I see you were lulled into the false sense of impending funniness that I was…
Listen guys, I can’t always proffer funny, joy and Joie de vivre that you have come to expect. Sometimes I need to listin to my inner design nerd and talk design. Even if I have <1% design accumen.
Sorry.